REDKEN: Don’t Just Blow-Dry, Glow Dry


Boost your blow-dry with Redken’s NEW glow dry style enhancing blow-dry oil for lightweight, instant shine.

Ready to reinvent your blow-dry? Prepare to be blown away by Redken’s NEW glow dry style enhancing blow-dry oil, a revolutionary heat-responsive oil created with a blow dryer in mind. Redken’s heat-responsive silicone technology delivers instant diamond-like shine with style and control, and it reduces blow-dry time when paired with Redken’s pillow proof blow dry express primer.

“Many women use hair oils to nourish and moisturize their hair, but there are also multiple styling benefits that certain types of hair oils can provide,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken’s NEW glow dry style enhancing blow-dry oil contains heat-transforming silicones that evaporate when heat is applied, leaving hair super shiny and virtually weightless. It’s a simple product that any woman can work into her daily haircare routine to get the shiniest, silkiest strands ever.”

NEW glow dry style enhancing blow-dry oil features Redken’s first-to-market heat-responsive oil technology with a blend of two heat-transforming silicones that evaporate when heat is applied to add instant shine and style without the weight.

  • Cyclopentasiloxane: carrier silicone that delivers dimethiconol, which adds discipline and manageability
  • Phenyl-Trimethicone: shine-specific silicone from the nucleus of the oil


DescriptionTechnologyKey Benefits

Lightweight style enhancing heat-responsive blow-dry oil for all hair types and textures. Safe for color-treated and chemically straightened hair.Features Redken’s NEW heat-responsive Silicone Technology.Adds weightless shine, style control and manageability.

Go Big or Go Beachy!

Take your volume to new heights with Redken’s NEW High Rise Volume and Beach Envy Volume haircare collections

It’s not always easy making decisions – especially when it comes to choosing a hairstyle. Now, you can take your volume to new heights with Redken’s NEW High Rise Volume and Beach Envy Volume haircare collections. Whether you want big volume that looks and feels flawless or volume in the form of cool texture, movement and body, Redken’s new volumizing haircare collections are the perfect solution to help you achieve any style!

“Voluminous hair has always been and always will be in style. There’s classic, big volume, and now we’re seeing more of this cool, textured volume, which is just as beautiful,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “The products in Redken’s NEW High Rise Volume and Beach Envy Volume haircare collections are perfect for all hair types and feature filloxane, which is an ingredient that penetrates the cuticle to the cortex and spreads along the fiber to provide more body, texture, volume and substance to the hair so you can achieve the best volume regardless of the end look you’re trying to achieve.”

Rise to any occasion with Redken’s NEW High Rise Volume. A volume-boosting blend of filloxane and softening polymers create major lift for a style that won’t let you down.

  • High Rise Volume Shampoo & Conditioner: Up your volume! High Rise Volume Shampoo and Conditioner deliver a lightweight, volume-boosting blend of filloxane and softening polymers to create lift and body.
  • High Rise Volume Duo Volumizer: The power of two! High Rise Volume Dual Volumizer combines a lightweight volumizing cream with a high lift gel that blends filloxane and polishing silicone polymers for voluminous style.

Get gorgeous volume that makes waves with Redken’s NEW Beach Envy Volume haircare collection. A texture-boosting blend of filloxane, minerals and polymers create amplified, loose waves with amazing body – no sand or salt required.

  • Beach Envy Shampoo & Conditioner: Get big beachy texture! Beach Envy Volume Shampoo and Conditioner deliver a lightweight, texture-boosting blend of filloxaneminerals and polymers to create amplified, loose waves with amazing body!
  • Beach Envy Volume Wave Aid: Ready to make waves? Beach Envy Volume Wave Aid features a mineral blend that infuses texture to create waves and big beach style.


SPRING/SUMMER 2017 – Hair by Guido, Redken Global Creative Director

“What we’re currently seeing as a trend on the runways are girls featured with their own ‘look’. Bringing out the girls’ individualities is so important to designers now. The designers are all casting very different girls – different hair textures, haircuts and hair looks to celebrate individuality. It’s amazing when you let your hair dry naturally. A lot of women don’t know what their natural texture is really like – they’re so used to blow-drying and styling, that they might have amazing texture and never know it. At this show, we’ve celebrated each girl’s natural texture. Of course, you can use products to control frizz and texture, like our Diamond Oil, but it’s great to see how your hair naturally falls. A great part, great color, great shape and great layers will all help your hair fall beautifully on its own.” – Guido


  1. Prep the hair by washing with Beach Envy Volume Texturizing Shampoo to enhance natural texture.
  2. While hair is still wet, use a dime-sized amount of Diamond Oil to help lock in moisture. Then let hair dry naturally.
  3. While hair is drying and is still slightly damp, pull hair into a loose bun, add a few clips to create waves, and leave in for 15 to 20 minutes.
  4. Take hair out of the loose bun and create a messy, natural middle part.
  5. Use fingers to separate and loosen waves to give a natural, undone look.

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