by Lisa Beth Miller
Ready to start searching for your dream dress? Of course, you are.
You may notice some bridal salons advertising “designer trunk shows.” These mysterious in-store events may sound like a confusing concept, but a trunk show could be the key to you finding the perfect wedding gown!
So how does a trunk show work? A designer may decide that some unique designs are not getting quite enough attention. The dresses may be cutting-edge styles that bridal boutiques were afraid to purchase, dresses in alternative colors, or dresses at a different price point than typically featured in a shop. Sometimes trunk show dresses are brand new designs that literally no brides have seen yet!
The designer ships the collection to a bridal shop for a limited time (usually in boxes, rather than in a trunk, but you get the idea). Occasionally, the designer attends the trunk show event or sends a representative. This allows them to get feedback from customers and to help brides find the best styles. Their presence also makes the trunk show more exclusive, as they often will provide a gown sketch, discount, or gift to purchasers.
If you are invited to a trunk show, definitely attend! It makes dress shopping just a little more memorable and fabulous. And do not be afraid to call local boutiques to see when their trunk shows are scheduled.