Advice from the Publisher

How to Meet “Golden Geese” and Grow Your Business: Networking Tips

In networking, “golden goose” refers to a person or company that is a valuable asset, often generating many referrals. In business, meeting these “golden geese” can be a game-changer. They can open doors to new opportunities, partnerships, and collaborations that can help grow your business. Here are some tips on how to meet golden geese: Attend Networking Events Attending networking events (Like Women’s Wedding Network!) is a great way to meet potential golden geese. These events bring together people from different industries and backgrounds and can provide an opportunity to connect with people who can help your business. Make sure to bring business cards and have a clear elevator pitch about your company. Leverage LinkedIn LinkedIn is a powerful tool for connecting with potential golden geese. Make sure your LinkedIn profile is up-to-date, and start connecting with people in the wedding …

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Mastering the Art of Follow-Up Emails: Dos and Don’ts for Building Strong Connections and Expanding Your Business

By Rebecca Barnes, Publisher of Brides & Weddings Sign up for Advice from the Publisher Attending Women’s Wedding Network, holding an open hour, or showcasing at a wedding show: making connections is an essential part of growing your network and expanding your business. Following up on these connections is equally important yet often neglected. This can result in missed sales and opportunities. However, crafting a well-written follow-up email can be manageable. It can help you differentiate yourself from the competition and establish more meaningful relationships with potential clients. Dos for Writing Follow-Up Emails Be genuine People can sense when someone is fake, so let your personality shine through in your emails. Make it a priority Send your follow-up emails within 72 hours of contact to show your recipient that connecting is important to you. Make it personal Personalize each email …

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Maximizing Your Presence at Wedding Shows

Tips for Vendors By Rebecca Barnes, Publisher of Brides & Weddings Sign up for Advice from the Publisher newsletter Wedding shows are finally back, and as a wedding vendor, you want to make the best impression with potential clients and do everything you can to get your business booming again. Even if your business is thriving, remember that consistent marketing is crucial for keeping your pipeline full. But how do you catch the attention of engaged couples as they restart planning the big day? One answer is wedding shows. So today, we’re sharing a few tips for what to do before and after the event to maximize your investment. Advertise and promote the wedding show As a vendor, you should always take advantage of an opportunity to market yourself before a major event. Use all available communication channels to promote …

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Building and Maintaining Strong Relationships with Wedding Clients

Communication and Conflict Resolution Techniques for Wedding Professionals By Rebecca Barnes, Publisher of Brides & Weddings Sign up for Advice from the Publisher Wedding professionals know that building and maintaining strong client relationships is key to success in the industry. Whether you’re a wedding planner, photographer, florist, or any other type of vendor, it’s essential to know how to communicate effectively and resolve conflicts to foster trust and understanding. In this article, we’ll share some tips on developing and maintaining strong client relationships as a wedding professional. Communication is Key Effective communication is essential in any client-vendor relationship. As a wedding professional, you’ll need to communicate with your clients regularly throughout the planning process to ensure that you’re on the same page and that their vision for the big day is realized. This means listening to your client’s wants and …

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Women’s Wedding Network – Branding yourself as an award-winning business

How to find and apply for awards and what to do when you have won. If you are running a business like a 5-star restaurant, it’s something to be proud of and something you’ll want others to know. There’s no better way to show that than by winning some awards. Awards are like a tangible acknowledgment of the hard work you and your business have done. But how do you go about finding and winning awards? Rebecca Barnes, publisher of Prince William Living and Brides & Weddings, shared her expertise on this matter. She reviewed ways you can look for awards and what you need to do to apply for them.   Branding Yourself as an Award-winning Business How and Why You Should Apply for Awards for Yourself and Your Business Awards are a great way to recognize achievements and …

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