By Dominique McIndoe
Sponsored by Amoda Decor
What sets Amoda Decor apart from the average decorating business is their motivation of compassion. This Wedding Wire award-winning, luxury event and floral design company specializes in creating beautiful settings for weddings. They also have a knack for making a lasting impression.
A Dream Turns Into Reality
Amoda Decor was founded by Pooja Mittra in 2017 with the help of her sister Gitanjali Bhagia. The company is based in Ashburn, Virginia and they service clients within a three-hour radius. For three years, Mittra’s premier decorating service has provided décor and floral arrangements for weddings including corsages, bridal bouquets, centerpieces, floral arches and other components to make a wedding charming. With that, Mittra says, comes a special and personal duty to their patrons.
“We want to be able to connect with our clients and develop good relationships with them,” says Mittra. “That’s very important to us.”
Mittra is the lead designer and works with a team of eight employees who are hired on an on-call basis. Bhagia handles the technical aspects, public relations and paperwork. Until this year, Amoda Decor had been a side business for Mittra while she was a full-time partner at an interior design firm. Though she’s been in the interior design industry for ten years now, Mittra’s background is in civil engineering and her sister practices ophthalmology. Engineering wasn’t nearly as inspiring for Mittra as the design world.
“I get to do what I love doing the most,” says Mittra. “When I shifted to the design world, I felt happier. I feel like I’m doing something I enjoy.”
Marriage During COVID-19
In 2020, Amoda Decor became Mittra’s sole business priority. In spite of the widespread, devastating effects of the COVID-19 pandemic, Amoda Decor is booked out for weddings for the entirety of 2021. Mittra encouraged brides and grooms to postpone or hold micro weddings between March and September of this year to adhere to social distancing guidelines and safety regulations. Her business continued to make floral arrangements and bridal bouquets for these smaller-scale weddings. Interior design for commercial and residential projects was also another component of her business ventures this summer.
Business with Compassion
Amoda Decor’s services reach far beyond the DMV area in a great duty towards humanity. A portion of their profits goes to Nanhi Kali in India, a non-governmental organization that sponsors and invests in the education of underprivileged girls in the country.
“It’s an ongoing issue in India where the importance of education is not really directed to young girls,” Mittra says. “Given that I have three daughters, it’s a really important and personal cause for me.”
One of the most notable parts about operating Amoda Decor is how much Mittra says she learns from each and every wedding they’ve done.
“Every wedding has its own charm,” Mittra says. “We just love to have fun with what we do. You look at what you’ve created with your team and you feel so amazed… We want to make the experience amazing for our clients. That’s our top priority.”
Learn more about Amoda Decor at amodadecor.com.
Dominique McIndoe (firstname.lastname@example.org) is an assistant production editor at Rowman & Littlefield and a longtime writer.