Tag Archives: marketing

Mastering the Art of Follow-Up Emails: Dos and Don’ts for Building Strong Connections and Expanding Your Business

By Rebecca Barnes, Publisher of Brides & Weddings Sign up for Advice from the Publisher Attending Women’s Wedding Network, holding an open hour, or showcasing at a wedding show: making connections is an essential part of growing your network and expanding your business. Following up on these connections is equally important yet often neglected. This can result in missed sales and opportunities. However, crafting a well-written follow-up email can be manageable. It can help you differentiate yourself from the competition and establish more meaningful relationships with potential clients. Dos for Writing Follow-Up Emails Be genuine People can sense when someone is fake, so let your personality shine through in your emails. Make it a priority Send your follow-up emails within 72 hours of contact to show your recipient that connecting is important to you. Make it personal Personalize each email …

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