Cosmoprof North America (CPNA) has announced it will launch DISCOVER GREEN, a new special area for companies dedicated to eco-friendly, clean, organic, and/or natural products in beauty, at its upcoming annual event, scheduled to take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas. The decision to include a new “green” section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from products purchased. While the focus had been predominately on food, the shift towards wellness items in the beauty segment is growing exponentially and DISCOVER GREEN serves to meet this demand. This new section will feature companies that showcase novel ideas in the growing environmentally conscious market, covering both the retail and spa distribution markets and including small indie brands, as well as ever-growing power brands. To that extent, DISCOVER GREEN will not make a distinction between the degree of “green appeal,” but rather it will embrace all categories of green and wellness.
Trends seen thus far include ingredient stories – avocado, kale + spinach, olive oil – many using cold pressed extraction methods. Advanced technology married with natural ingredients deliver genuine results. These products appeal to a wide range of consumer segments including teen boys, millennials and the mature population. New entrant companies continue to be dominated by passionate entrepreneurs entering the market with solutions they often times sought for their own benefit from places recognized as ‘green’ hubs such as Australia, New Zealand and California. Brands confirmed thus far include Avo-365, Balanced Guru, Blue Beautifly, Inci Medica, Jurlique, Orgaid, Reload Professional Bio Hair System and Youth to the People.
DISCOVER GREEN rounds out the portfolio of special areas that distinguish CPNA as the premier event that continuously drives innovation and puts the spotlight on key beauty segments, continuing to produce astounding success to its exhibitors and each year brings more brands vying for one of the coveted spots.
For DISCOVER GREEN’s first year, CPNA is excited to partner with Mary Bemis, founder and editorial director of Insider’s Guide to Spas, who is a well-recognized expert in the green spa market. Bemis will work with the CPNA team to help ensure the curation of product is not only on trend, but continues to be the best of the best to align with Cosmoprof North America’s key values.
“As the natural beauty industry continues to grow, it gives me great pleasure to co-curate Discover Green, an exciting new platform that will help propel the industry forward,” says Bemis. “We are pleased to partner with Cosmoprof North America, the global leader in beauty shows to create the next level of green.”
To continue the conversation on the topic of green, several sessions will be held including “Spa Market Evolution: Green Mile Markers,” hosted by Mary Bemis on Sunday July 24th, alongside speakers Naturopathica CEO and Founder, Barbara Close, Jurlique Vice President and Manager, North America, Rose Fernandez, and Ritz-Carlton Naples Spa Director, Michelle Kelthy. “A State of Clean: Redefining Green Marketing” will be hosted by CEW’s Andrea Nagel on Monday July 25th, with The Innovation Group, J. Walter Thompson Worldwide Director, Lucie Greene, also joining in the conversation. “The Beauty of Sustainability: More Than Green Packaging,” sponsored by Beauty Packaging Magazine, will be moderated by Beauty Packaging Magazine Editor-In-Chief, Jamie Matusow, with addiditional speakers such as Perclers Paris Global Creative Director Beauty, Cosmetics & Colors, Dominique Assenat, and Method Senior Director, Packaging and Industrial Design, Rudi Becker confirmed to participate.
Exhibitors of CPNA 2016 not only have the option to be able to display in one of the desirable special areas, but can also take advantage of other unique opportunities available at the show. For example, exhibitors can vie for the chance to present to TV Shopping giants EVINE live, HSN and QVC or get deluxe samples in the hands of attendees through the onsite sampling bar Boutique. With the online marketing platform 1to1beautymatchmaking.com and exclusive buyer programs, attendees also have ample to reach out to the multitude of qualified beauty buyers present.